If you are a webmaster, you must have heard about social bookmarking. Social bookmarking site is a site which allows users to create bookmark of their favorite webpages. The purpose of social bookmarking site is to create a space where users can save the frequently visited webpages in one page so that they can access it more conveniently. Social bookmarking has been widely used in promotion of websites.
Social Bookmarking Can Help Your Site Get Indexed
Social bookmarking is a great way to get your site indexed in the search engine. Submitting URL to the search engines will not get your site indexed. In order to get the site indexed, the search engine spider will have to rely on the links from other sites that are pointing to you.
Since new sites are not established, they will need other site cast vote for them. When the search engine saw that someone cast a vote for your site, it will be more willing to index the pages of the site in the search engine. Sites with few pages usually can get indexed within 1 day after submitting them to social bookmarking sites. If it is a large site with thousands of pages, it will be harder to get all them indexed. For large site, it must have high page rank and exist on the internet for several months before the search engine will consider indexing all the pages. If the site has a back link from an important site, it will also get indexed faster.
Users should not attempt to bookmark too many pages in one day. Typically, you should bookmark 1 – 3 pages per day. If you submit too many URLs to the site, there is a high possibility that your account will shut down. If you repetitively submit a lot of pages after the first warning, your IP address may get banned so that you cannot access the site anymore in the future. Submitting too many pages will cause other people’s bookmarks to be pushed to the back of the search result. It makes it hard for reader to browse the social bookmarking site.
You don’t have to submit all the pages in your site in order to get them indexed. You simply have to submit the homepage and a few URLs from the site. Besides submitting pages from your site, you can also submit links to interesting articles. If you consistently use the account to social bookmark pages from one site, it will look suspicious. Since social bookmarking sites are developed for users to share news, self promotion is strictly prohibited. By submitting other news, you will make it appear more natural and lower the risk of getting banned.
Social bookmarking is suitable in getting new sites indexed because the sites frequently update their database. Search engine are always on the lookout for fresh content. Due to this fact, the search engine spider regularly visits and crawl social bookmarking sites in hope to find fresh content to include in the index.
When submitting a URL, make sure you select the right category. If you submit to a wrong category, it will become unnoticed. For example, if you are submitting an article from pet site, you should submit to the Pet category. If you submit the pet article to a technology category, nobody will be interested in reading the article since they are only looking for technology news.
Besides submitting stories, you can participate in the community through commenting on other people’s post, and join in discussion. Once you join in the discussion, people will get to know you and your popularity will increase in the social bookmarking site. If you are popular, many people will vote for your stories.
Social Bookmarking Can Increase Backlinks to Your Site
Most social bookmarking sites have high page rank. Submitting the articles to the sites will offer a free quality backlink to your site. Before submitting, you can check if it is a dofollow or nofollow social bookmarking sites. To see if the site is dofollow or nofollow, you should right click on the URL of submitted post which point to your site. If it states dofollow or same window, it means that it is a dofollow site. If it states nofollow or external nofollow, it indicates the site is nofollow. Nofollow link will not be crawled by the search engine. Site such as del.icio.us is nofollow but they can be used to drive a large amount of targeted traffic
to your site since it is a popular site.
Social Bookmarking in Internet Marketing
The link count determines the value of the website property. If you have more links, you will rank on higher position in the search engine. Having lots of backlinks will help you to rank for the aimed keyword and increase online sales and profit. Social bookmarking is one way which enable you to attain success in the online business. Since social bookmarking link point directly to your site, you will be able to drive traffic to the page. Popular social bookmarking sites are good places to conduct online marketing campaigns.
There are hundreds of social bookmarking services but you should only focus on the major sites since they can help you to get your site publicize to a large portion of the world’s reader. Sites such as Digg and Stumbleupon are used as the primary marketing tool by internet marketers. If you want to build a productive marketing through these sites, you must understand how the bookmarking services are being carried out.
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